MillenniumIT helps Dialog improve its relationship and campaign management

5th December 2013, Colombo, Sri Lanka: MillenniumIT, a leading technology solutions provider, announced today that together with their partner, Sakonet USA, a world leading CRM solutions provider, they have successfully completed the implementation of Oracle's Siebal Campaign Management module at Dialog Axiata, Sri Lanka’s leading mobile telecom market.

This implementation, the first of its type in the country, replaces a manual campaign management process which has been in practice for over a decade at Dialog. The Campaign Management module enables Dialog to provide end-to-end marketing and customer engagement practices to its customer base bordering 8 million.

Samantha Ratiyala, Vice President - Information Infrastructure & Applications Business, MillenniumIT said:

'We are happy that Oracle's Siebel Campaign Management is now live at Dialog, representing another first in the island implementation by MillenniumIT. Dialog will now be able to increase efficiency of its multi-channel campaigns whilst at the same time increasing the effectiveness of its customer engagement. This will result in increased customer satisfaction and higher revenues which will help Dialog maintain its position as the market leader.'

Rodzina Laxana, Senior General Manager, Insights and Customer Value Management at Dialog Axiata said:

"Dialog is proud to announce the successful implementation of its Campaign Management System with its technology partner MillenniumIT. We view this implementation as a very important step for the company to stay ahead of its competitors and meet growing consumer needs. The platform will enable Dialog to increase its operational efficiency as well as offer its subscriber base of 8 million a personalized product offering that is in line with their mobile needs in a timely manner.

This implementation is the second CRM module implemented for the mobile service provider following the Complaints Management module going live at Dialog last year. The main benefit of the Complaint Management module is an increase in call center efficiency whilst reducing the average 'handle time' of calls, improving customer experience and satisfaction.